Hawaii Hotel and Restaurant Show
I developed a Mediterranean-meets-Hawaii visual direction, pairing retro graphics with light pastels. I built the website and carried the look across social, email, digital ads, and a 30-second promotional video that I produced, edited, and voiced.
Event context: The largest show in its six-year history, delivered by the wider event team.
Visit event website (opens in a new tab)Inside the campaign · Video, social, ads & reporting
Hawaii Hotel and Restaurant Show · June 17–18, 2026
Bring Hawaii’s hospitality industry together.
I carried a Mediterranean-meets-Hawaii direction across the website and campaign: textured backgrounds, retro type, teal accents, food, and people. The message changed with the audience’s next need—from discovering the show to preparing a booth or opening the guidebook.
Explore the digital ad setMy responsibility
Visual direction, website build, campaign creative, and the promotional video’s production, edit, and voiceover. During the show, I filmed and updated the website.
A deliberate change of message
The announcement sells the experience. The exhibitor checklist switches to practical preparation. The guidebook post gives attendees a resource to use immediately.
VideoSee what’s waiting on the show floor.
See what’s waiting on the show floor.
I produced, edited, and voiced this 30-second promotional video. Vendor conversations, product demonstrations, food, and familiar faces make the show’s value visible before attendees arrive.
Attract / Teaser · Sizzle-reel calendar entry
The job: Introduce the show and put its people, products, and demonstrations on the audience’s radar.
The connection: The reel invites viewers to the event website for free admission with approved pre-registration. It also makes the business-professional audience clear.
Tracking purpose: Attract. The June 4 calendar places the 30-second sizzle reel in Attract / Teaser. Views, shares, and completion are useful review signals for this introduction.
How the calendar frames it
The campaign calendar uses the reel to announce the approaching show alongside KHON/KHII coverage. That recorded purpose takes precedence over interpreting the footage alone. Benefits and registration details support the introduction.
The workbook does not identify this YouTube upload by URL, so no platform totals are attributed to this embed.
SocialOne visual direction. Different jobs to do.
Hotel & Restaurant Show · 5 social samples
Social creative used in the 2026 show campaign, from the announcement through practical preparation and a closing mahalo.
May 25 announcement · Attract / Teaser
Two days of Hawaii hospitality.
People, food, and exhibitor photography introduce the breadth of the show in one invitation.
The job: Introduce the event to hospitality professionals.
Purpose and website connection
The website address takes interest toward show details and approved pre-registration.
Calendar reference: May 25 announcement. The matching LinkedIn reporting entry separates organic and sponsored delivery.
June 13 checklist · Equip / Push
Help exhibitors arrive ready.
A checklist puts booth signage, business cards, samples, and practical essentials into a format exhibitors can keep.
The job: Make booth preparation manageable.
Purpose and website connection
The event website provides the next layer of information after the checklist.
The calendar records this as an added exhibitor-focused post. It shows the plan adapting to a specific audience need.
Guidebook announcement · Attract / Event week
Put the guidebook in their hands.
A preview of the guidebook makes a new planning resource visible, alongside the dates, hours, and venue.
The job: Announce that the guidebook is ready.
Purpose and website connection
The “Take a look” invitation moves viewers from the feed to the guidebook.
The June 17 Performance record tags this announcement Attract. Its practical content also helps attendees prepare; the displayed tag preserves the recorded reporting category.
June 14 sponsor post · Attract / Push
Recognize the people behind the show.
Sponsor recognition shares the visual language of the campaign and pairs a thank-you with a three-day reminder.
The job: Keep the approaching show visible while acknowledging its presenting sponsors.
Purpose and website connection
The event website and admission details give the reminder a clear next step.
Attract / Push follows the calendar and Instagram/Facebook records. The LinkedIn record uses a different purpose tag; that inconsistency is a point to standardize before comparing pillars.
Mahalo recap · 22-second video
Carry the show forward.
A branded thank-you brings together the opening, exhibitors, and conversations from the show floor.
The job: Recognize the community and show the experience behind a future invitation.
Purpose and website connection
The campaign’s June 22 recap entry uses Convince / Recap. The supplied video follows that role, with the event website kept visible.
The record does not include an asset link, so this file is presented as a matching recap example rather than assigned the recorded post’s metrics.
Digital adsOne campaign, adapted to the placement.
Digital advertising · 2026 campaign
One campaign, adapted to the placement.
I designed this ad set for the Hawaii Hotel and Restaurant Show. Adapting event campaigns to these recurring digital sizes was a regular part of my work, alongside matching social and email creative.
My role: Ad design, layout adaptation, and production across formats.
The shared photography, lemon illustration, and event identity hold the set together. The composition changes with the available space; the message changes for an event-day reminder or an exhibitor invitation.
View the other 6 assets · all 9 in the set
How this connects to the Show-Up System
These invitations fit the Attract purpose: make the event visible and give people a next step on its website. That is a purpose mapping for this portfolio; the ad set is not part of the social-post reporting above.
To measure the formats: Keep the campaign, purpose, placement, and creative version with each tracked link, then review impressions, clicks, and completed registrations by placement. Performance data for these ad files is not included here.
Original dimensions shown in pixels. Select any image to view the original file.
ReportingA working system, with early reporting.
I used the Show-Up System to plan and publish the campaign, assign each post a purpose, and begin recording platform response. The campaign established a repeatable planning and reporting structure.
See an initial reporting snapshot
| Delivery | Impressions | Recorded clicks |
|---|---|---|
| Organic | 439 | 18 |
| Sponsored · June 10–17 | 26,272 | 442 |
| Combined | 26,711 | 460 |
These figures document delivery and response to one post. The sponsored and organic portions are shown separately because distribution affects the totals. Clicks were not connected here to completed registrations or attendance.
Source: Hotel & Restaurant Show campaign workbook, Performance entry for May 25, 2026, LinkedIn. Historical snapshot; no live analytics connection.
What I would tighten next: Standardize purpose tags across platforms, use consistent reporting windows, and connect campaign links to completed registrations before drawing conclusions about effectiveness.
Social, video & ads
Carry the event identity across the feed, screen, and digital placements, with a clear next step.
Event website
Carry the visual direction into show information and the registration invitation.
Review by purpose
Keep Hotel and Restaurant Show posts together, then compare response within Attract, Convince, and Equip.
